It's the ability to alter someone's beliefs, decisions, and behaviors through reasoning or appeal. Persuasion has been a powerful tool of influence for a long time. The ancient philosopher Aristotle ...
Richard J. Bernstein, New School for Social Research 'Christopher Long's new book, Aristotle [on] the Nature of Truth, is a remarkably fresh and original treatment of one of the most central topics in ...
Rhetoric and Persuasion According to Aristotle, there are three "modes" of persuasion to be used in rhetoric—the formal name for the study and practice of persuasion. Those modes are... Ethos, or ...
Richard J. Bernstein, New School for Social Research “Christopher Long’s new book, Aristotle and the Nature of Truth, is a remarkably fresh and original treatment of one of the most central topics in ...
Advice on persuasive language techniques is linked to Aristotle's 2,000 year-old principles of logos, ethos and pathos. These key terms are explained to Simon by an expert and illustrated using ...