In the business-to-consumer (B2C) world, support typically happens after a company has earned a customer and relates almost exclusively to an individual's relationship with a product. Another ...

In the complex world of B2B relationships, prioritizing customer focus has become essential. Take Procter & Gamble’s strategic partnership with Walmart, for example. The Triple Fit Strategy ...

Introduction to B2B Selling In today’s highly competitive world, understanding business-to-business (B2B) sales is the key to ...

1. The loyalists stand firm. With deep-seated trust built over the years, they view the shortage as a mere temporary setback.

First Thinking, we explore how a massive B2B business manages to remain insight-driven and not fall into silos.

Key touchpoints like product demos, customer reviews ... your commitment to long-term relationships, which can pay dividends ...

In the world of B2B Business-to-Business marketing the importance of networking cannot be overstated Whether you are looking to expand your professional contacts collaborate on projects or grow your b ...

In this special report, S&P Global Mobility looks at issues specific to the auto industry and how the election outcome will impact issues important to the auto industry. Customer experience, or CX, ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

While working with resellers and channel partners in a business-to-business (B2B) relationship has its advantages–higher ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...