"The Master Cleanse," aka the Lemonade Diet, has been reportedly used by celebrities such as Beyonce and Gwyneth Paltrow. The detox is based on snake-oil science from the 1940s, but it remains one ...

Launched by Jody Levy, the entrepreneur behind the Watermelon Juice drink beloved by Beyoncé, the newest Milk Cleanse was first sold last summer through Levy's brand, Lab Elymental. But the trend ...