Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka. He started out with them in the late 2000s ...

Liquor giant Diageo settled its legal battle ... Combs have no ongoing business relationship, either with respect to Ciroc Vodka or DeLeón Tequila, which Diageo now solely owns,” the London ...

According to Diageo, in 2007 the Bad Boy Entertainment founder entered an agreement with Diageo, which co-owned his liquor brands, to market the premium vodka brand Cîroc and paid him nearly $1 ...