As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how the consumer brain ...

Decision-making must be "balanced between quantitative feedback along with the voice-of-customer qualitative feedback." "Pride in work is one thing; pride in delivering exceptional creative that ...

The awards include Most Preferred Bank in Eastern Africa and Most Creative and Innovative Consumer Benefitting Campaign of ...