The Coupon, a marketing gimmick that provides consumers with a rebate or a discount on various products, originated in the early 20 th century. Now, it is one of the most important marketing tools ...

Digital coupon marketing is booming! To help you craft and promote your online coupons, check out these tips from the following Colourfast infographic. Target your customers. "With geo-targeting, ...

One of the hardest tasks for a marketer is to have the subject line of your email heard (i.e., read) over all the noise of an inbox, which is why email campaign managers turn to the always-effective ...