These are Japanese Dekotora trucks. "Dekotora" means "decorated." They are also known as art trucks. This subculture has been around for over 50 years. Dekotora became popular by the Torakku Yarô ...

in his dekotora. He also has spent around 5 million yen ($46,200 at current rates) to make his Mitsubishi Fuso light up the night. At this point the truck has become among the most important parts ...