An icon in the shape of a lightning bolt. Impact Link Delta Air Lines believes a premium-focused strategy is the secret sauce to success, as outlined during its Investor Day in Atlanta on Wednesday.
including premium-economy upgrades, Delta One business class, and domestic first class, have long been profit drivers. So far, adding more of the expensive seats has been a boon to its bottom line ...
As such, premium seats — currently about 30% of Delta's inventory — will be a majority focus of any added capacity next year. By 2027, the airline expects to make more money from premium seats than ...
Delta Air Lines is focusing on premium cabins to boost revenue and outpace economy sales. The premium demand is driven by millennials willing to spend more for an elevated experience. Delta's ...
Now, it’s vastly different to fly on a Delta plane. About 30% of seats are now premium, and there are twice as many classes. There’s the lower tier called Basic Economy, there’s Comfort+ as ...
Delta said it expects premium ticket revenue to exceed main cabin ticket revenue by 2027. “Just to be clear, we’re not going to have more premium seats than main seats,” CEO Ed Bastian said ...