In a significant shift towards ethical fashion, Drake has announced that his clothing brand, October’s Very Own (OVO), will no longer sell products made from real animal fur. This decision comes ...

Drake has revealed his brand-new collaboration with the NFL ahead of Kendrick Lamar's Super Bowl halftime show next year.

In the post, PETA revealed that Drake’s OVO clothing brand has nixed its use of animal fur. “Here’s a toast to @champagnepapi! Clothing and lifestyle brand October’s Very Own (OVO ...

Drake’s clothing brand October’s Very Own (OVO) will no longer sell products made with real animal fur, according to a well-known animal rights group. The People for the Ethical Treatment of ...

On Tuesday (Dec. 10), Drizzy's OVO brand shared a post on its Instagram Story revealing an upcoming partnership with the NFL. In the post, which can be seen below, there appear to be two sports ...

OVO is making some changes. A press release from PETA reveals that Drake ’s clothing company will no longer use real fur in its products. OVO acquiesced following pressure from PETA and after ...

Ahead of the Eagles vs Chiefs Super Bowl clash in 2023, Drake's lifestyle brand, October’s Very Own (OVO), first teamed up with the league on February 3, 2023. Like the third edition which was ...

Sources confirm Drake previously declined two Super Bowl performance offers. OVO’s partnership history includes successful collaborations with Jordan Brand, Canada Goose and Timberland.

Drake's lifestyle brand OVO has decided to go 100% fur-free ... s decision to join the overwhelming majority of fashion and clothing businesses that are shunning the hideously cruel fur industry." ...