This could mean a business adapting their price, adopting new types of promotion, updating their product or changing distribution channels as required.

Promotion is the methods a business uses to communicate information about its products and services among its customers and potential customers. The main aim of promotion is to either persuade ...

If this does not happen, the other elements can do little good to the entire mission in front of the marketing mix. Promotion refers to the set of efforts and activities that a business undertakes ...