A heuristic method is on that is used to rapidly come to a solution. Heuristics are "rules of thumb". In design evaluation, heuristics are usability principles, derived from experience, which aim to ...

Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...

If so, you may have fallen victim to the affect heuristic. The affect heuristic refers to our tendency to make decisions based on emotions, rather than objective data – to make judgments and ...