BBC6 年
Coca-Cola launches its first alcoholic drink in Japan
Coca-Cola has launched its first alcoholic drink, a lemon flavoured alcopop, in Japan in a bid to tap new markets and consumers. In a global first for the US drinks giant, three fizzy lemon drinks ...
BBC6 年
Coca-Cola plans to launch its first alcoholic drink
Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan. It is keen to cash in on the country's growing ...
MercoPress6 年
Coca Cola plans to launch a canned alcoholic drink in the Japanese market
In its news release announcing the planned product, Coca-Cola touts Japan as a market that has “stood out as an almost truly unique market.” “We're also going to experiment with a product in ...
Warc4 年
Behind Coca-Cola’s marketing strategy framework in Japan
Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market internationally. As the owner of some of the world’s ...
Warc3 年
Behind Coca-Cola’s marketing strategy framework in Japan
Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market internationally. As the owner of some of the world’s ...