Jif the peanut butter— did not agree. And in 2020, the beloved peanut butter brand wanted to resurrect, and potentially end, a yearlong Internet culture debate. We’re long-term subscribers to WARC and ...
After decades of growth, America's favorite peanut butter hit tough times. Undermined by private label and outspent by rivals, sales slipped into decline. At the same time, Jif was losing pre-family ...
stick with creamy peanut butter. For best results, opt for a no-stir option such as Jif or Skippy. Natural peanut butter won’t produce quite the same smooth texture. In the bowl of a stand mixer ...