Sumit was working with Procter & Gamble when he made the observation that it took a kirana store owner almost 10-15 days to replenish the exhausted stock of branded products. So, for instance ...
The vision is to transform Gramin Kirana stores to Gramin Supermarkets where they have access to all the products in the city," VilCart Rural CEO, Prasanna Kumar C (CPK) said. The 10-minute ...
India has an estimated 12 Mn Kirana stores ... them is pure O2O as the aforementioned organisations are product oriented and not store oriented. We are the ONLY multi-category and first store ...
And now, companies like Paytm and Mobikwik have gone a step ahead and joined hands with local kirana stores to expand their arms into semi-urban and rural areas. These are the areas that are ...
Representational The market share of traditional Kirana stores in India is steadily declining as quick commerce platforms are gaining market share, according to a report by Datum. The report ...
Nearly 66 percent of consumers perceive greater value in quick commerce platforms due to exclusive deals, discounts, and wider product selections that are difficult for kirana stores to match.
FMCG companies like Hindustan Unilever and Marico, too, can leverage the kirana store loyalty to push their brands as it brings new users as well as the chance to offer new products.