Market segmentation—dividing your target audiences into smaller categories that share ... An infographic (below) from Semrush explores six criteria that are often utilized by marketers: geographic, ...

The segmentation process is a crucial aspect of strategic marketing. This chapter explores both consumer and organizational segmentation. Initially both consumer and organizational behaviour is ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...