Below is a summary of the trust fund value propositions anchored around the Forward Look pillars. Trust funds are used strategically to complement the core WBG funding. They enhance global, regional, ...

Marketing is all about what's new, which means founders of boutique marketing agencies need to become skilled at migrating the value proposition. In particular, they must learn how to sunset old ...

What if we could frame a value proposition for diversity that emphasizes ... has degraded by the time it reaches the masses. For example, the term AI is loaded with noise right now.

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...

What, then, is the result of innovating value propositions through mobile? Brands can now be better partners to customers, provide more robust solutions to their broader problems, help them achieve ...