Additionally, the report allows the reader to benchmark Big Bazaar shoppers in India (''brand users'') against Indian grocery store shoppers in general (''category users''), and the overall Indian ...
On a summer afternoon in 2020, Sriharsha Majety logged into an investor call at food-delivery startup Swiggy Ltd.’s Bengaluru headquarters and pitched a business idea: lightning-fast grocery ...
Believe it or not, online ... these are the products where they make nominal profit. So as a result, the retailers re-re-selling the products. It’s a known fact in India that groceries aren ...
Online grocery retailers too gather customer data and help brands optimise tactical promotions. Implications include consolidation underway in modern trade (MT) and emergence of omnichannel.