South Africans know how to bring the heat. Whether it’s the fiery chakalaka on our plates, the witty banter at family ...

You don't have to break the bank if you want a good quality vodka. We spoke to different experts on the best affordable vodka ...

Right off the bat of his “Sweat” tour in North America, GRAMMY-nominated singer Troye Sivan is now preparing to take on a new ...

Back in our college years, we all remember the days when partying seemed to be the only form of entertainment, and as broke ...

The divestiture comes as the Corona brewer focuses on premium wine and spirits while distancing itself from its less ...

In 2022, Svedka was the fourth best-selling vodka brand by sales volume in the U.S., behind Tito’s, Smirnoff and New Amsterdam, VinePair reported. Other alcohol producers are focusing their ...

Saweetie will be part of the brand’s one-day experiential event in New York City, a gift-themed pop-up in Union Square on Dec. 7.

has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ – tasked with showing consumers the ‘Go OFF’ spirit of the vodka brand. The multi-year partnership launched this week after ...

About SMIRNOFF Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across ...

The co-founder shares brand's strategy to differentiate itself in the traditional vodka market, marketing approach, and ...

Smirnoff has always been synonymous with good times and great vibes, but now the vodka brand is turning things way up with the announcement of its new Chief Vibes OFFicer (CVO): none other than ...