It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...

Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...

Macy’s partnered with NBCUniversal (its usual publishing partner for holiday content) on a new half-hour-long streaming ...

Massive holding company Omnicom is set to acquire acquire IPG, itself a holdco of several major agencies, for $13.25 billion.

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony ...

Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Experian joined the ad tech consolidation parade ...