Preliminary data from Pacvue shows overall ad spending jumping nearly 30% and cost-per-click (CPC) increasing 9.9% compared ...

Amazon's Black Friday sale in India, which runs from 29 November to 2 December, has stirred debate over the implications for ...

According to MMA Global India and Amazon Ads report, 45% of shoppers experiment with new brands, with retail media playing a ...

PreApps has worked with various clients in the mobile app industry, including Facebook, Google, Microsoft, Amazon, Adobe, ESPN, Disney, Warner Bros., Sony, and NBC Universal. Helps clients build hype ...

Balazs will lead Adobe's global marketing team, overseeing its brand, Adobe.com, events, campaigns, communications, social ...

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday ...

Learn how Amazon Marketing Cloud's New-to-Brand (NTB) analysis helps advertisers uncover key insights, target new customers, ...

Retail marketers must balance utility and customer experience and add sizzle to in-store and online shopping without letting ...

Find out how to start getting the cash to flow instantly with affiliate marketing, along with bespoke strategies and tactics. Affiliate marketing is a format, in which publishers earn a commission for ...

Discover how to effectively use the Business Model Canvas to streamline strategy and drive growth with this complete guide ...