ASK me whether I’ve seen John Lewis’s Christmas advert and I’d say, Vicky Pollard-style, “no, but yeah, but…” I wouldn’t actually know. So many shops, so many Christmas adverts, so many festive scenes ...
In the time it has taken to write this column, I did catch the John Lewis ad - it IS the one with the rude child in the attic. No, it didn’t make me cry, quite the opposite. One of the sisters comes ...
Brand Packaging Differentiation When you walk into a shop you spot many things in the cabinets The packaging is the first component you note If the packaging is precise it can trap your eye and make y ...